Utilizing Amazon virtual product bundles is a strategic way to boost sales for products that are not performing well by pairing them with high-selling items. With Amazon virtual bundles, you can merge 2-5 FBA products without the need to send separate stock to Amazon. For instance, if one of your products is experiencing strong sales while another is struggling to make any, you can explore this approach, taking into account the specific characteristics of each product. By combining the ASINs of both products, such as offering substitutes or complementary items based on size, color, and other factors, a new listing can be created.